Macy’s Features U of Cincinnati Band in Holiday Greeting

The University of Cincinnati Bearcat Marching Band (aka TUCBIDG) was just featured by Macy’s in an awesome holiday greeting. The video was distributed by Macy’s and has gained a ton of attention on social media. Yes, the same Macy’s that sponsors the Thanksgiving Day Parade.

It is awesome to see big brands like Macy’s use a marching band for promotional purposes. It helps give the entire band world exposure on a global level. We’ve seen Arby’s use marching band themes in multiple ads now as well.

Here’s the video shared by Macy’s:

.@TUCBIDG played a lil tune for 🎅 to show they believe—share a pic or vid w/ #SantaProject to prove you do, too! https://t.co/MiIY8eAR8S pic.twitter.com/P1kVKqmKb7

— Macy's (@Macys) December 23, 2016

Happy holidays to you TUCBIDG!!